Our Mission

Hi! I’m Gustavo Mucho Love.

My mission is to help you make our world a playground.

Play and love are the two biggest ingredients for a fulfilling, successful and joyful life and right now—and right now, we just don’t have that. At least not where we want it.

Like you—I love the outdoors, the great escape and the grand vista. Here I am in Slovenia about to hike up the Bovec mountain. It’s easy to fall in love here.

Yet—like you—chances are most of my time is spent in the city—on the town—between buildings and car fumes.

Our cities are built around work, and efficiency—things which get in the way of community and efficacy. There is too much disconnection from that which make us truly human.

My products are not built for the outdoors—rather—they are built to breathe life into our urban experiment. So that we make our city a playground where there isn’t. We need to create spaces for those of us who are not 6 to 12 year olds and are also not parkour pros. These should be ubiquitous—no more than a 15 minute walk away—and ideally on a path that combines daily life and transit.

My products are built for those of us who want to create these spaces in the city and are ready to take the lead in our local governments and communities.

We also plan to support those of you who are looking to enable this in your local government—via direct funding or education.

10% of all proceeds will be redirected into urban co-creation efforts. You can apply for this funding here.

And if you want to learn more—come read my guides or come do my urbanism tour of Barcelona.

Wishing you all the best,

Gustavo 🙂